We begin the process with an initial inquiry and discovery call. Once we have discussed the project goals, I put together a project proposal. After the proposal has been approved, I send over a contract and collect the initial project payment. Then we get to the fun part!

Next, we start clarifying your brand’s foundation — values, goals, target audience, market analysis and long-term vision. This phase sets the strategic groundwork that informs every creative decision moving forward.

With a clear foundation in place, I bring the brand to life through handcrafted, intentional designs. Each element is created with purpose and detailed attention.

We fine-tune the details through collaborative feedback and thoughtful revisions. This stage ensures everything feels aligned and true to your brand identity.

Final assets are delivered with clarity and care. You walk away with a cohesive brand that’s ready to show up confidently across all touchpoints. Any additional services, such as a custom Squarespace website will require additional time to complete.